My approach is to create functional designs that will work in harmony both in print and online. Media is always growing and becoming the key to marketing your brand. I produce digital assets for multimedia and graphics projects, including website layouts, advertising, quick animations, email designs and social media content.
Designing layouts to be used online for both women and men. Creating email designs for mobile and desktop, instagram posts and animations to reflect the online content. Working with composition with the imagery and text. The layout design and image treatment is expressed clearly throughout the site.
Create digital content across the website and social media. Working from email designs to animated instagram posts. Making sure the design reflects Revolution Beauty as a visual. Creating a fun, playful way to represent the products. Animation is key in gaining the customer's attention.This draws them directly to the hero image and selling product.
Creating weekly email designs to promote the current skincare products. Keeping to the brand guidelines, colour schemes and certain layouts for each type of product. Adding in some creative input and new templates to use.
Working as a Graphic Designer for TONI&GUY on a range of projects from digital to print.
Keeping to the brand guidelines, fonts and style of the company. All brands within the company have a different style to be aware of, Label.m, TONI&GUY and Essensuals. Range of content from social media banners, leaflets, large scale posters, press releases, digital screens, E-invites to campaign ideas. Even designing the 'Legacy' logo in memory of Toni himself. This logo would be used across a number of artwork, including the Lookbook 2018.
i-am-chen press release
TONIIGUY Lookbook 2018/19
Legacy logo created to represent Toni himself
Label.m We are two campaign cover
Monthly newsletter showcasing the Legacy logo
I-am-chen fashion show
Label.m brightening blonde press release